![]() ![]() ![]() One nice tool that I discovered in reading the book is the message box. And it was nice to see in the real-life examples how each step in the preparation led to a specific outcome. The thing that’s most important is to properly prepare each time beforehand so that I know why and what I want to communicate. One idea from the book that had a lasting impression on me was that each encounter is different (different context, different audience) and no step-by-step instruction can ensure clear communication of your science. I especially appreciated the numerous real-life examples that contextualized the main points in each section. Broadly summarizing, the book is divided into four sections: why scientists should/would want to communicate with the media or with policymakers, what cultural differences inhibit clear communication between scientists and media/policymakers, how scientists can improve their ability to communicate, and how to approach backlash and challenges. She was very helpful in answering questions we had on the topics and issues covered in the book. ![]() ![]() We were lucky to have Liz Neeley, who contributed to the book and works at COMPASS with Nancy Baron, join us in the discussion. Last Tuesday we discussed Nancy Baron’s book Escape from the Ivory Tower for our FOSEP book club event. ![]()
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